Product designer
HI, I'M JUAN
I design mobile and web products where clarity and trust matter.
Interaction Design
AI Prototyping
UI Design
UX Research
Business Constraints
Systems Thinking
User Needs
Drag the nodes to interact.
Product designer
I design mobile and web products where clarity and trust matter.
Drag the nodes to interact.
I work where product complexity needs to become a clearer path - across flows, structure, and the business context around them.
Discovery, Information Architecture, Interaction Design, Prototyping and hand-off
Systems thinking · Strategy · Handoff
Onboarding, verification, account, and regulated product flows - where clarity, trust, and error prevention matter most.
8+ years in banking products
Using AI to explore directions, prototype faster, analyze patterns, and move from ambiguity to clearer decisions.
Prototyping · Pattern analysis
As a colleague, I always saw him as an approachable leader with a strong ethical sense that very few people possess. He is a capable and innovative professional, and I always admired his ability to adapt to change. As a person, Juan is a man of strong values: he supports and defends those around him, and he is someone you can turn to for advice. Any team that has Juan Fernando among its members can be confident of achieving exceptional results.
Oscar Martínez Senior iOS Developer What stands out most about Juan is not only his talent as a designer, but also the wonderful person he is. Working with him is easy: he listens, suggests ideas, improves upon them, and always strives for the best possible outcome. He has a keen eye for detail and a user-centric mindset.
Byron Gonzalez User Experience Designer If you are working through an unclear product path, a trust-sensitive experience, or a design problem that needs structure, send the context.
